Director of research, Filip Drozd
Why is it so hard to change habits and lifestyle?
Brushing your teeth in the morning, locking the door when you leave, or… walking to the sofa after too much dinner, bringing the rest of the wine, lighting up if you smoke.
These are all habits. Everyday things you do without the brain being consciously involved. They are stored in your brain’s autopilot. You have done them many times before, no need to worry. The brain can go to autopilot and relax.
When you try to break one of your habits the brain has to switch to manual. And the brain doesn’t like that.
It wants to stay on autopilot and relax. Just like the airline captain crossing the Atlantic.
So the brain launches a series of psychological processes to prevent you from changing, This is why it’s so hard to change habits, lifestyle and the way we are.
You will find a more in-depth explanation in the library.
There is a solution
Or to be more accurate, a few hundred. We wish we could say that Changetech found them, but we didn’t. They were developed by researchers in psychology and neuroscience during the last 30 years.
What we have done, however, is to organize and digitalize all this research and invent an evidence based method that allows us to create effective, fun, and easy-to-use programs that really help you change.
This is Easychange™
Easychange is a new way to re-program the autopilot
Which is the only way to achieve lasting change. Easychange is a totally new aproach to habit changing and personal development. We call it personal change programming, or PCP. And since it’s all about the brain, it’s all about psychology.
You could say that PCP is to psychology what pills are to medicine. An effective vehicle to deliver the right cure for the right problem into humans.
The number of Easychange programs is increasing steadily in the areas of prevention, wellbeing and living better with chronic diseases. Get a sneak preview of our coming English program portal at easychangeapps.com.
This is how it works
A program lasts from one day, up to a year. Each program- day takes about 10-20 minutes.
They can be used by anyone anywhere, on all platforms.
Not only will you be told what to do to manage a certain change. The program will actively help you do it. Day by day, till you have reached your goal.
You have individualised just- in- time theraphy available around the clock. And even if you relapse back to your old habit the program gets you back on track again.
RIGHT TO THE Core OF THE WORLD’S LARGEST HEALTH CHALLENGES
Effective help to change habits and lifestyle may be the most effective health measure of our time.
70% of all health budgets are spent on diseases caused by unhealthy habits
People will have to take more responsibility for their own health
Most people have something they would change, if they thought they could do it
No nation can afford to meet all the health challenges of an ageing population
Easychange programs are now running in Norway, Sweden, Denmark, Finland and Iceland. Tens of thousands of users have benefited from Easychange to quit smoking, drink less, stress down, eat healthier, become more active, increase their mood and wellbeing or live better with a chronic disease. We want to take our programs worldwide.
Does it work?
Easychange is evidence based.
Every component that goes into Easychange has proven to be effective in clinical trials. The effect of the programs have been documented in 6 randomized clinical trials and accepted in the Cochrane Library. Details on effect of specific program ingredients have been documented in over 20 user studies. More documentation in the library.
Partners and customers
SOS International
Statoil
AKAN
Evry
Länsforsäkringar
Janssen
Pfizer
Johnson & Johnson
Sanofi
Abbvie
Helsedirektoratet
Innovation Norway
The Research Council of Norway
University of Oslo
We are looking for more partners
- Governments or public health services.
- National and international health insurance companies.
- Large corporations or health service providers to large corporations.
- Media operators with a large health oriented audience.
- Testlabs that offer early detection of lifestyle diseases.
Library
All the articles in this Library are protected by copyright. For any questions regarding use of information or data, please contact Changetech.
Easychange background
Early days
Clinical trials and userstudies
- Big effect and satisfied users
- Happy Ending part 1
- Happy Ending part 2
- Inside the black box
- Results from user surveys and clinical studies
- A summary of clinical trials on Eeasychange programs (coming soon)
Published scientific articles from Changetech researchers
- Happy Ending - A randomized controlled trial of a digital multimedia smoking cessation intervention (PDF)
- A digital smoking cessation program delivered through internet and cell phone without nicotine replacement (PDF)
- A web-based intervention for HIV patients in adjunct to medical treatment - a randomized trial (PDF)
- Exploring perceived persuasiveness of a behavior change support system - a structural model (PDF)
- ePsychology - designing theory-based health promotion interventions (PDF)
New and promising
- Metacognitive therapy is exciting news
- The development and design of a platform for behavioural change support systems (coming soon)